A Mall for All. A Passport for every visit.
Safari already brings shoppers together through offers, events, tenants, Gold Souk, Safari Hypermarket, and family-friendly destinations. Amaze can help turn more of those visits into known, reachable customer relationships.
From anonymous mall traffic to a known visitor audience.
Designed to complement mySafari, Safari Hypermarket, Safari Online, and mall-wide tenant campaigns.
Visual concept prepared by Amaze for discussion purposes. Demo data and design elements are illustrative. Not official Safari brand artwork unless approved assets are provided.
From anonymous visits to a known visitor audience.
Three connected moves — designed to sit alongside Safari Malls' existing campaigns, tenants, and digital channels.
Capture more mall visitors
Use QR, web, SMS, email, social, tenant counters, event pages, Wi-Fi prompts, and Safari digital channels.
Understand shopper intent
See which visitors engage with offers, Gold Souk, hypermarket deals, events, restaurants, tenants, and family campaigns.
Re-engage after the visit
Send relevant updates, offers, event reminders, tenant campaigns, and referrals into mySafari or Safari Online.
Built around the Safari Malls experience.
Safari Malls is more than a shopping destination. It brings together Safari Hypermarket, Gold Souk, tenants, restaurants, services, family experiences, events, and 365 Day Offers across locations like Safari Mall Sharjah and Safari Mall Ras Al Khaimah. The opportunity is to connect these moments into one known and reachable visitor audience.
A visitor engagement layer around Safari Malls' existing channels.
What this is
- A wallet-first visitor capture layer for Safari Malls
- A way to recognize and re-engage more shoppers
- A campaign channel for offers, tenants, Gold Souk, events, and hypermarket promotions
- A bridge into mySafari and Safari Online
- A pilot-friendly system that can launch without heavy integrations
What this is not
- Not a replacement for mySafari
- Not another app every visitor must download
- Not dependent only on QR codes
- Not a heavy IT project for day one
- Not a replacement for tenant marketing, leasing, or existing offer channels
QR is only one entry point.
The real value is the visitor profile and engagement layer behind the pass.
A wallet-based identity layer that ties every entry point to one visitor.
Visit history, preferences, segment, and consent — captured once, used everywhere.
Push targeted offers, reminders, and referrals into mySafari over time.
A simple shopper experience.
Join from anywhere
Visitor scans, clicks, or joins from a Safari Mall campaign, tenant counter, offer page, SMS, email, social, or event activation.
Add to Wallet
Visitor adds the Safari Mall Passport to Apple Wallet or Google Wallet in one tap.
Unlock relevant offers
365 Day Offers, Gold Souk promotions, hypermarket deals, tenant campaigns, family events, and seasonal updates.
Move deeper into Safari
Visitor is guided into mySafari, Safari Online, event registrations, or repeat mall visits.
Campaigns Safari Malls could launch first.
A mix of mall-wide, category, hypermarket, and tenant campaigns — each measurable inside the Passport dashboard.
Gold Souk Weekend
365 Day Offers
Family Weekend
Tenant Launch Campaign
What the Safari Mall Passport could look like.
Different campaign categories can use tailored pass designs — all under one Safari Mall Passport program.
What Safari Malls can manage.
Visitors, campaigns, tenants, Gold Souk, events, and the funnel into mySafari — designed for mall leadership and marketing teams.
Different shoppers. Different messages.
365 Day Offer Seekers
Gold Souk Shoppers
Family Weekend Visitors
Food Court Regulars
Event Attendees
Tenant Campaign Engagers
High-Intent mySafari Prospects
More measurable value for tenants and leasing.
Safari Malls can use the Passport to give tenants more than signage and social posts. Campaigns can capture interested shoppers, measure engagement, and create stronger reporting for current and future tenant partners.
| Tenant | Campaign | Views | Clicks | Redemptions | New profiles | Status |
|---|---|---|---|---|---|---|
| Safari Hypermarket | Weekly Savings | 12,700 | 2,340 | 620 | 810 | Active |
| Gold Souk Jeweller | Gold Souk Weekend | 8,420 | 1,240 | 186 | 420 | Active |
| Food Court Partner | Family Dining Deal | 6,100 | 980 | 244 | 310 | Active |
| Family Entertainment | Family Weekend | 4,580 | 710 | 178 | 240 | Active |
| Featured Tenant Launch | Tenant Launch Campaign | 3,210 | 520 | 98 | 180 | Testing |
Hard numbers on views, clicks, redemptions, and new profiles per campaign.
Help new and featured tenants build awareness and capture interested shoppers from day one.
Data-backed audience reach gives Safari Malls leverage in tenant negotiations and renewals.
Designed to complement mySafari.
- Low-friction wallet capture
- Mall-wide visitor engagement
- Offers and events
- Tenant campaigns
- Gold Souk and hypermarket promotions
- Interest signals
- Loyalty account
- Points
- Rewards
- Vouchers
- Receipts
- Hypermarket loyalty
- Deeper relationship
The Safari Mall Passport can act as a lower-friction front door for visitors who are not yet active mySafari users, then guide engaged shoppers into mySafari, Safari Online, and repeat mall visits.
Start with one mall. Prove the value. Expand what works.
A focused 60–90 day pilot. Recommended start: Safari Mall Sharjah.
- Configure Safari Mall Passport
- Add 365 Day Offers, Gold Souk, Family Weekend, and tenant campaigns
- Create QR, web, SMS, email, and social entry points
- Set up dashboard and reporting
- Promote across mall signage, tenant counters, Gold Souk, and offer pages
- Activate social, SMS/email, and event activations
- Capture visitor profiles
- Send relevant wallet updates and offers
- Review pass adds, known profiles, offer engagement, tenant redemptions
- Analyse mySafari referrals and repeat engagement
- Identify highest-performing segments
- Decide whether to expand to Ras Al Khaimah, more campaigns, or deeper integrations
What Safari Malls can measure.
Next step
A Mall for All deserves a visitor audience Safari can reach again.
Amaze can help Safari Malls test a lightweight Mall Passport pilot without replacing mySafari or requiring heavy integrations on day one.